In my work and personal life, I like to choose a path that is a little more difficult but more fun. In the office, I am most passionate about pharmaceutical and health law, on which I focus along with the commercial agenda, including food regulation, advertising, and digital technology. I spent part of my studies at the University of Antwerp, where I focused on European law. I was excited by my experience abroad, and so I went again, northbound – to study IP and life science in Copenhagen and to cycle through even more rain. I try to approach my work and what I can learn from it with the same enthusiasm. In my leisure time I like to run half marathons, bake banana bread, or travel.
anna.sergejko@havelpartners.czArticles by the author
Beginning of the end of greenwashing? German courts consider it an unfair commercial practice
European rules for “green” marketing within the EU are set to become stricter in two years. The legislation, approved this spring, has put unsubstantiated environmental claims on the blacklist of unfair commercial practices (as we wrote here). Can greenwashing already be considered an unfair commerc
Boundaries of telemedicine defined – what will the new decree bring?
In early October, an amendment to the Health Services Act came into force, which brought a completely new definition of telemedicine – i.e. the provision of health services via information technology. The Ministry of Health has submitted a long-awaited decree to lay down more precise rules for the p
How do geographical indications protect the quality of products and why do they matter more than ever this year?
Geographical indications are not just a bureaucratic term – they safeguard the unique qualities and reputations of specialty foods, wines, and spirits that stem from their distinct geographic origins. These appellations have become synonymous with credibility and originality, whether it is mountain
Telemedicine in law – digital healthcare sector has the green light
The Chamber of Deputies has approved a draft amendment to the Healthcare Services Act promising a major shift in the Czech healthcare sector digitisation. Telemedicine - a modern way of providing healthcare remotely using digital technologies - will finally be legislatively implemented. How will thi
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Is the end of greenwashing near? EU proposes directive on environmental claims
The European Union is proposing to change the rules for labelling “eco-friendly” products. More and more consumers are reaching for more sustainable products, but the green label should not just be a marketing ploy. Only truly sustainable products will be allowed to bear the label, and greenwashing