When Can a Famous Name Be a Trademark? EUIPO Partially Refuses Registration of the Mark “George Orwell”
In December 2025, the Grand Board of Appeal of the European Union Intellectual Property Office (EUIPO) issued a decision in a long-running dispute over the application for the trademark “GEORGE ORWELL”. At the heart of the dispute is the heirs’ attempt to register the famous writer’s name as a Europ
