I like to try new things, and my curiosity, which sometimes knows no limits, led me to photography. A good photograph tells a story. In the same way, people and companies write their own stories and I enjoy writing them with them. That's why I'm fascinated by the areas of advertising law and personal data protection, which bring stories to life. In addition, I specialise in contractual obligations and consumer law (including e-commerce projects and administrative proceedings) with a focus on the automotive and cosmetics industries. When I'm not travelling (or at least pointing my finger on the map), you'll find me in the water, on my bike or running, i.e. at a triathlon.
lukas.jakoubek@havelpartners.czArticles by the author
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Access to data in the automotive industry in light of judicial practice and new data regulation
The Court of Justice of the European Union (CJEU) has issued important rulings that have shed new light on the ongoing debate surrounding data access in the automotive industry. The new European Data Act regulation, set to take full effect on 12 September 2025, will introduce better availability of
The new Digital Markets Act and its impact on marketing of online stores
The long-awaited major change in the collection and use of cookies, which was supposed to ban third-party cookies in Google Chrome, is not taking place in the end. However, new obligations have already emerged in the shadow of the event, including the obligation to redesign cookie bars on websites b
Supporting electromobility in Czechia and Slovakia – where are the opportunities?
The European electric vehicle industry is booming. Over the past year, more than one million new electric passenger vehicles were registered in the European Union, and the available data shows that the number will continue to grow. The Nordic countries, in particular, are the leading sellers. Would
Computer games and consumer law – What should you be aware of as a player or developer?
Only few people realise that consumer protection regulations must also be respected when developing and playing computer games. It doesn’t happen very often, but even in the Czech Republic we have encountered inspectors from the Czech Trade Inspection Authority checking whether a computer game viola
Complaints after amendments to consumer protection legislation – what has changed?
The extensive amendment to consumer law, which came into force in January this year, also brought changes to the complaints procedure. These, as well as new rules for discount offers, are now subject to frequent inspections by the Czech Trade Inspection Authority. We therefore provide an overview of
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Discounts after the amendment to the Consumer Protection Act - do you really have everything in order?
The aim is to protect consumers from the misleading practices of sellers in the form of purposeful short-term increases in prices and their subsequent immediate reduction, which is presented as a significant discount. Currently, extensive checks on compliance with these rules are being carried out b